Increasing public awareness is central to CFP Board’s mission to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for personal financial planning. In November 2010, CFP Board’s Board of Directors authorized the organization to proceed with a multi-year public awareness campaign to raise the awareness of CFP® certification.
As part of the campaign, CFP Board will be placing advertisements in national cable television, print and online media channels, as well as engaging in extensive public relations and consumer outreach activities in support of the campaign. The campaign includes a toolkit of resources that CFP® professionals can use in their local communities to extend the reach of the campaign, and updates from CFP Board on the progress of the campaign.
Preview the toolkit resources available to CFP® professionals using the links below. Full access to toolkit resources, including customizable print advertisements and artwork for the new CFP® certification mark, is available exclusively to CFP® professionals (login required).