Public Awareness Campaign & Toolkit
CFP Board’s Public Awareness Campaign, It’s Gotta Be a CFP®, emphasizes the importance of asking the right questions — especially when it comes to your finances. It puts a spotlight on the most important question every consumer should ask of a financial advisor: "Are you a CFP® professional?"
The campaign includes a mix of TV, online advertising and public relations efforts, all designed to bring awareness to the importance of partnering with a CFP® professional.
Campaign Resources
CFP® professionals can download, share, and utilize these resources as their own, in ways that fit the needs of their channels and clientele.
![](/-/media/images/cfp-board/cfp-board-images/programs-and-initiatives/public-awareness-campaign/2024-assets/cfpb0122_l1eh_campaign_assets_tv_ads.jpg?cx=0.43&cy=0.51&cw=500&ch=370&hash=4248C3CE03ADC9EA2AD59F45F3B6CE75)
TV & Online Videos
The Public Awareness Campaign’s television ads air on national cable TV as well as through streaming services. Share these videos with your networks.
![](/-/media/images/cfp-board/cfp-board-images/programs-and-initiatives/public-awareness-campaign/2024-assets/cfpb0122_l1eh_campaign_assets_display_banners.jpg?cx=0.49&cy=0.5&cw=500&ch=370&hash=47CE277923671A67C2956C7CAC8ADC10)
Animated Digital Banners
Digital display ads are provided in a variety of formats and can be embedded into your website.
![](/-/media/images/cfp-board/cfp-board-images/programs-and-initiatives/public-awareness-campaign/2024-assets/cfpb0122_l1eh_campaign_assets_social_media.jpg?cx=0.51&cy=0.43&cw=500&ch=370&hash=9442F28684AE20186073B24C9C235E85)
Social Media
Share our posts on your social networks to bring greater awareness to the benefits of partnering with a CFP® professional.
![LinkedIn Hero](/-/media/images/cfp-board/cfp-board-images/programs-and-initiatives/public-awareness-campaign/2024-assets/cfpb0122_l1eh_campaign_assets_promo_materials.png?cx=0.51&cy=0.45&cw=500&ch=370&hash=A17B55A9709E0D4BFEFE37710A19E400)
Promotional Materials
Use these promotional materials to help your clients and prospects connect you with the campaign.
![](/-/media/images/cfp-board/cfp-board-images/programs-and-initiatives/public-awareness-campaign/2024-assets/cfpb0122_l1eh_campaign_assets_display_banners.jpg?cx=0.57&cy=0.51&cw=675&ch=490&hash=6FC25791D88ABEA2B2418DC62A64DD66)
Animated Digital Banner Ads
Digital display ads are provided in a variety of formats and can be embedded into your website. Use any combination of these ads to link either to your website or to your “Find a CFP® Professional” profile.
![Social Posts](/-/media/images/cfp-board/cfp-board-images/programs-and-initiatives/public-awareness-campaign/social-post.png?cx=0.48&cy=0.52&cw=675&ch=490&hash=63F3493A28E12FB302FFBB109833A630)
Social Media
CFP Board encourages CFP® professionals to like and follow our social accounts. By sharing our posts on your social networks, you can help to bring greater awareness of benefits of using a CFP® professional to your friends, potential clients and colleagues.
Sample post: CFP® professionals are committed to acting in your best interest. That’s why It's Gotta Be A CFP®.
Promotional Materials
CFP Board’s Public Awareness Campaign, It’s Gotta Be a CFP®, is designed to remind potential and current customers how important it is to partner with a CFP® professional. You can also help spread the message.
![](/-/media/images/cfp-board/photos/full-width/individuals/1035778336.jpg?cx=0&cy=0&cw=675&ch=490&hash=D7BD01298B28DE46903B62E066EF932D)
Your Public Profile
Your public profile is a great way to stay visible among consumers, peers, and firms, especially while our Public Awareness Campaign ads are on TV. It can be displayed through the "Find a CFP® Professional" search tool on our Let's Make a Plan website. Take a few minutes to ensure your profile is complete and up-to-date.
Explore THE CAMPAIGN WEBSITE
Visit the Let's Make a Plan website to see the public awareness campaign in action and search for CFP® professionals.