How to Use the CFP® Marks

• Always use capital letters or small cap font.
• Always use with one of CFP Board's approved nouns ("certificant," "professional," "practitioner," "certification," "mark" or "exam") unless on the same line directly following the name of the individual certified by CFP Board.
• Always associate with the individual(s) certified by CFP Board.
• The CFP® mark must not be used as a parenthetical abbreviation for the CERTIFIED FINANCIAL PLANNER® mark. The CERTIFIED FINANCIAL PLANNER® mark must not be used as a parenthetical expansion of the CFP® mark. Improper Use: “John Doe is a CERTIFIED FINANCIAL PLANNER® (CFP®) professional,” and “Jane Doe is a CFP® (CERTIFIED FINANCIAL PLANNER®) professional.”
• Certificants are strictly prohibited from using the CFP® mark and the CERTIFIED FINANCIAL PLANNER® mark in domain names/URLs and email addresses used by them.

• Always reproduce the logo from original artwork.
• Never alter or modify the logo.
• Always associate with the individual(s) certified by CFP Board.
• Maintain a minimum size of 0.5 in in print or 50 px on screen.
• Always maintain clear space around the mark to maintain legibility.

Artwork for the CFP® mark is available to CFP® professionals in a variety of formats and sizes.

Download CFP® Marks Artwork
(for CFP® professionals only)

CFP Board’s legal tagline is required when using the certification marks on all websites, marketing materials and other promotional materials. The tagline is as follows:

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

CFP Board will generally grant you permission to use content or reprint additional copies of copyrighted materials, upon a written request.

To submit a request, download the Copyright Permission Request form and send the completed (signed and dated) PDF form via email to [email protected]. You may also forward the completed form to CFP Board by mail or fax to:

CFP Board
Attention: Trademark Department
1425 K Street NW #800
Washington, DC 20005

Fax: 202-379-2299

CFP Board's Trademark Department will review your request and notify you by email if your request has been approved or if we need more information.

If you have questions about CFP Board's trademark usage guidelines, or would like CFP Board to review business materials you are developing that feature the CFP® certification marks, please contact us at 800-487-1497 or [email protected].