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Client Discovery Using Personality Tests: Best Practices

Topic

Psychology of Financial Planning

Program ID

321467

Hours

1

Format

Live / Live Webinar

Complexity

Intermediate

Description

Understanding clients' money-related beliefs, values, attitudes, and risk tolerance is a critical component of the psychology of financial planning. Using psychometric tests as part of the discovery process can provide a more accurate and less biased measurement of client personality than with interviews or observations. In this session, you’ll learn a four-step process for implementing any personality test into the client discovery process. You’ll understand best practices for ensuring positive client reactions, how to use personality-based scores to guide client conversations, and when it is appropriate to retest a client using personality tests.

Learning Objectives

The learning objectives are as follows: Understand how to implement personality tests in the client discovery process Understand best practices in administering personality tests to clients Identify ways to use test results for ongoing conversations and personalized advice