CFP Board Restructures to Improve Brand, Enforcement Efforts

By Melanie Waddell October 01, 2020 ThinkAdvisor

The Certified Financial Planner Board of Standards has approved changes to its governance, enforcement and risk management practices to help the organization enforce its new Code of Ethics and Standards of Conduct.

The measures demonstrate that the CFP Board “is putting in place new governance and oversight structures intended to support ramping up its enforcement efforts, and continuing to grow the credibility and brand of the CFP® certification marks (and the CFP Board as an extension of that),” said Michael Kitces, an industry blogger and head of planning strategy at Buckingham Wealth Partners, in an email sent to ThinkAdvisor Thursday.