WHAT IS A FIDUCIARY ADVISOR?

"People want a financial planner professional they can trust, and that begins with the professional acting as a fiduciary," said CFP Board CEO Kevin R. Keller, CAE. A CFP® professional commits to CFP Board to act as a fiduciary — which means to act in the best interests of the client at all times when providing financial advice and financial planning.

Read more at U.S. News and World Report